About Us

Core Purpose & Values

7 Core Beliefs

  1. Every person has a unique talent that should be brought out in the workplace. By putting people where they are gifted, they will enjoy their work more, they will perform better, and they won’t have to compensate for their weaknesses, as much.
  2. Have a vision and keep it close to you! A boat will get lost if it doesn’t have an exact destination. Work backwards from the desired state.
  3. That work should not feel like work! You can get up excited for every day and you can enjoy the people you work with. Your passion doesn’t just have to be something you do on the weekends.
  4. Happy employees make happy customers. In the words of Richard Branson, “A company is a group of people working towards a common goal.”
  5. Your beliefs are the concrete of the foundation. If your beliefs are off, it’s a matter of time before it shows up in the building of the house.
  6. It’s extremely important to have guiding principles for creating standards and making decisions.
  7. We have the talent, vision and purpose to experience uncommon results in the home improvement industry.


To serve people by using individuals unique talents to help our customers & employees’ improve their lives.

Mission & Vision

Virtue Fence’s mission is to be the biggest, best, and easiest service company distributing and installing superior fence products. We will be recognized as an employee-first company producing world-class employee commitment, customer engagement, and financial results. We fulfill this mission byL

  • Selling & installing the products that our customers want at a competitive price.
  • Actively listening to our customers to find out what they want and need, what we’re doing well and how we can improve – and then implementing many of their suggestions
  • Provide ongoing training for every Virtue Fence associate, ensuring they have the knowledge and expertise they need to provide superior customer service.
  • Challenging our associates to set goals for themselves and creating an environment that helps them realize those dreams
  • Maintaining state-of-the art technology, equipment, and techniques company-wide.
  • Focusing on the customer!
  • By staying true to this mission, we will realize our vision of being the supplier of choice for consumers and being known as an incredible place to work in the United States.

From the Owner

Hi, my name is Chris Vetere and I’m the President/Founder of Virtue Fence. We are a fence company that specializes in residential fences for pets, pools, and privacy in northern NJ & NY. After many years of roles within the industry, it was finally time to go out on my own. I have a bachelor’s degree in Business Management from Mount Saint Mary’s college in Newburgh, NY and I have installed fences since high school. I’ve always been very entrepreneurial and have enjoyed working with my hands. We hope that you will offer us an opportunity to assist you on your fence project moving forward and that you will like us enough to recommend us to your friends and family.

Owner Pic